You Have an Idea.That's Great, But...
There's so much more that goes into building a successful product. We know!
The magic isn't in the idea. It's definitely not in the code. Feel free to go to Upwork and hire a dev team—development is a commodity, just like your idea.
The Uncomfortable Truth
Ideas Are a Dime a Dozen
Everyone has "the next big thing." Your idea isn't unique, and that's okay. What matters is execution, timing, and market fit—not the brilliance of the concept.
Development is a Commodity
Code can be outsourced anywhere. Upwork, offshore teams, AI tools—they'll all build your MVP. But building features isn't building a business.
The Real Challenge
Go-to-market strategy, positioning, customer discovery, pricing, distribution— this is where 90% of startups fail, even with great products.
What We Actually Do
Our venture studio is really around the go-to-market strategy, research, and experience that we have.
Go-to-Market Mastery
We've been through this before. We know how to position your product, find your first customers, price correctly, and build distribution channels that actually work.
- Market positioning & messaging
- Customer discovery & validation
- Pricing strategy & monetization
- Distribution channel development
Product Development
Yes, we also build the product. But we build it with market intelligence, user feedback, and business objectives—not just feature lists and technical specifications.
- Market-driven product roadmap
- User-centered design & development
- Rapid prototyping & validation
- Scalable architecture & deployment
Our Partnership Model
We partner for 50% equity and bring both the go-to-market strategy and product development. But here's the thing—ideas are a dime a dozen.
What We Bring to the Table
Our 50% Covers:
- Full product development
- Go-to-market strategy
- Market research & validation
- Business model design
- Launch & growth execution
Your 50% Covers:
- Domain expertise
- Industry connections
- Business development
- Customer relationships
- The Secret Sauce
The Secret Sauce
There is one secret piece to the puzzle that we need to vet from you. That is our secret sauce. We don't give it away, but it has been successful when all the data points come together.
What We Look For
We have a proven framework for identifying the specific combination of founder traits, market conditions, and opportunity signals that predict startup success.
This isn't about your idea. It's about you, your market understanding, and a specific set of indicators that we've refined over years of building and launching products.
"When all the data points come together, we know. And when we know, we win."
— The ANCKR Venture Studio
Our Vetting Process
We're selective because we have to be. Here's how we evaluate potential partnerships.
Initial Screening
Tell Us Your Story
Not about your idea—about you. Your background, your market understanding, your previous attempts, your network. We're looking for specific signals.
Deep Dive
The Secret Sauce Assessment
This is where we apply our proprietary framework. We can't tell you what we're looking for, but we'll know it when we see it. Most don't make it past this stage.
Partnership Agreement
50/50 Equity Split
If you pass our assessment, we become true partners. Equal equity, shared risk, aligned incentives. We're in this together for the long haul.
Build & Launch
Market-First Approach
We don't just build features—we build businesses. Market research, customer discovery, positioning, pricing, distribution. Then we build the product that the market actually wants.
Think You Have What It Takes?
Most don't. But if you do, we'll know. And if we partner with you, you'll have everything you need to build something that lasts.
Fair warning: We're looking for something very specific. It's not about your idea—it's about you.