Our Core Values
These principles guide everything we do and define who we are as a company.
Be Bad Ass
We aim to be bad ass in everything we do—not just at work, but in life. That means showing up fully whether we're building a product, leading a meeting, raising kids, serving our community, or enjoying a weekend off.
It's about giving it your all, being excellent, and leaving people thinking, "Wow, those guys really are bad ass."
Extreme Ownership
If it's ours, we own it. No finger-pointing. No passing the buck. Around here, shit rolls up hill—leaders take responsibility, not shift blame.
We fix problems, own the outcome, and always look for how we can do better. That goes for projects, relationships, and results—good or bad.
Radical Candor
We challenge directly and care deeply. If we care about you and your outcomes, it's our responsibility to speak up and push for what matters.
That goes both ways—everyone on the team should feel safe to challenge us too. Honest feedback helps us grow, make better decisions, and reach better outcomes together.
Maximum Value Creation
Our job is to create real value—for clients, partners, teammates, and anyone we work with. That means doing what matters, cutting the noise, and making a difference people can feel and measure.
We're always looking for wins—for everyone in our sphere. When people work with us, they should walk away better off. That's how we measure success.
Growth & Profitability
We're here to build something that lasts—and that means we have to grow and stay profitable.
Profit gives us the fuel to reinvest in our people, our tools, and the quality of our work. Growth lets us help more people, take on bigger challenges, and create more impact.
When the business wins, everybody wins—our team, our clients, and everyone connected to what we build.