BrandGuidelines
A comprehensive guide to ANCKR's visual identity, including typography, colors, and UI components.
Color Palette
Our brand colors create a vibrant, modern aesthetic that reflects our innovative approach.
Primary
#7c3aed
--primary
Main brand color, used for primary buttons, links, and important UI elements.
Secondary
#8b5cf6
--accent
Complementary color used for secondary elements and accents.
Accent
#a855f7
--accent-alt
Used for highlights, alternate accents, and special UI elements.
Fuchsia
#d946ef
--fuchsia
Vibrant color used in gradients and special emphasis.
Background
#000000
--background
Base background color of the site.
Gray 300
#d4d4d8
--gray-300
Used for text with less emphasis.
Gray 500
#71717a
--gray-500
Used for muted text and subtle elements.
White
#ffffff
--white
Used for text and foreground elements against dark backgrounds.
Brand Assets
Download our logo and other brand assets for various applications.
Primary Logo
Our primary logo with gradient text styling. Available in various formats for different applications.
Logo Usage Guidelines
- Always maintain the logo's aspect ratio when resizing
- Ensure sufficient contrast between the logo and background
- Maintain minimum clear space around the logo (equal to the height of the "A")
- Use the provided asset files without modifying the logo design
Need Additional Brand Resources?
Contact our design team for additional brand resources or guidance on implementing our brand.